Bravo Vivo! VW dominates SA passenger car sales, Vivo still tops
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Despite on-going challenges brought on by the COVID-19 pandemic, Volkswagen South Africa has recorded significant sales improvements for the first half of 2021.
Volkswagen announced on Thursday 15 July that it had retailed more than 32 600 vehicles in the first half of 2021, while its popular Polo Vivo model continues to be South Africa’s top-selling passenger car.
The company said the VW brand, including both passenger cars and commercial vehicles, had sold a combined total of 32 603 vehicles in the first six months of this year.
VW leads passenger car market share, sales up
“The Volkswagen Passenger Car brand sold 29 772 units and Volkswagen Commercial Vehicles sold a total of 2 881 units. The Volkswagen brand sold 6 824 more vehicles this year when compared to the same period in 2020 which was affected by the hard lockdown in April. The Volkswagen brand leads the South African passenger car market with a market share of 24.4%,” revealed VWSA.
Remarkable achievement amid parts shortages
“The automotive industry has been severely affected by the worldwide shortage of semi-conductor chips and vehicle transportation related challenges this year, so to have increased our sales from last year is a remarkable achievement. I would like to commend the Volkswagen Dealer Network which accounted for over 70% of our sales in the first six months of 2021,” said Steffen Knapp, head of the Volkswagen Passenger Cars.
Polo Vivo and Polo nameplates remain dominant market players
The Polo Vivo, which is manufactured locally in Nelson Mandela Bay, is South Africa’s best-selling passenger car with 11 560 units sold in the first six months of the year.
The Polo, which is also built at the company’s Kariega (formerly Uitenhage) factory — from where it is exported to international markets — is the second best-selling passenger car in South Africa.
The German manufacturer recorded sales of 9 045 Polo units in the same period.
SUV models continue good sales performance
“The Volkswagen T SUV model range which consists of the T-Cross, T-Roc, Tiguan, Tiguan Allspace and the Touareg, continues to perform well in the local market with 6 609 units sold in the first half of the year.
“The T-Cross, is the top-selling model in the A0 SUV segment and also our best-selling imported derivative with 3 893 units sold in the first six months of this year, amounting for over half of our SUV sales,” concluded Knapp.
VW commercial vehicles sales driven by Amarok
VWSA said the country’s most powerful double cab bakkie, the Amarok, is the best-selling model for Volkswagen Commercial Vehicles this year with 908 units sold in the first six months of 2021. The Volkswagen Commercial Vehicles T6.1 model range sold a combined 823 units in the first half of the year.
New model introductions, including Golf 8 GTI, slated for second half of 2021
Volkswagen said its vehicle portfolio will be bolstered locally by new model introductions in the second half of the year. The new Tiguan was recently launched into the local market.
Sales of the Golf 8 GTI, which is Volkswagen’s most anticipated launch this year, will begin in September, while VW’s commercial vehicle division will introduce the new generation Caddy in October.